Consumer & Retail

The mid-market consumer business has been reshaped, twice, in the last decade — first by the digital transition, then by the supply-chain reorderings of the last several years. The firms that have come through both reshapings are those that have made coherent decisions about brand positioning, channel mix, operational footprint, and the technology platform required to serve customers as they actually behave today, not as they behaved in 2018.

Halverson Reed advises the leadership teams of mid-market consumer companies — branded manufacturers, specialty retailers, direct-to-consumer businesses, and the consumer-services firms operating at the intersection of digital and physical commerce. Our work concentrates on the strategic choices that compound: where to play, how to win there, and the operating model required to deliver the chosen strategy.

We work alongside owners, executive teams, and private equity sponsors. Our consumer work was rebuilt under the firm's reconstitution and reflects a deliberate focus on the mid-market brands whose decisions will determine whether they remain independent or become someone else's add-on acquisition.